April 3, 2023 - Abu Dhabi School of Management

03Apr

Dr. McMillan C. Durugbo’s Article on B2B Co-creation Management Practices for Intellectual Property Value

by admin in News

ADSM’s Associate Professor of Quality Management, Dr. McMillan C. Durugbo, published an article titled: “Business-to-Business Co-creation Management Practices for Intellectual Property Value: Insights from Saudi Arabia”. It is available in...

The Abu Dhabi School of Management (ADSM), founded by the Abu Dhabi Chamber, is a unique business and management school in the region, focusing on innovation and entrepreneurship.

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Day: April 3, 2023

Dr. McMillan C. Durugbo’s Article on B2B Co-creation Management Practices for Intellectual Property Value

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