Congratulations to ADSM’s Faculty member, Dr. Hamzah Elrehail, on his article publication titled “The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty:...
We are thrilled to announce that ADSM Case Center has reached “50” case studies publications at the Case Center UK. ADSM case center was established August 2021. ADSM’s collection consists...